The pre-roll market is booming. What started as a niche product has evolved into one of the fastest-growing categories in legal cannabis. Consumers demand convenience, consistency, and premium quality, and brands need automated pre-roll machines that can deliver it.
That’s where PreRoll-Er, distributed exclusively in Europe by Master Products, enters the picture. This partnership marks a major step forward in the automation of pre-roll production across the European market.
By combining PreRoll-Er’s cutting-edge technology with Master Products’ extensive experience in post-harvest and industrial automation, both companies are shaping the next generation of pre-roll manufacturing. Together, they bring a fully integrated solution that automates every step of the process — from cone filling and compaction to automated packaging and labeling — ensuring maximum precision, scalability, and profitability for producers.
This collaboration allows European brands to access the same advanced production standards that are already transforming operations in North America, backed by local support, customization options, and technical expertise from Master Products.
What PreRoll-Er really means: more than just rolling
Despite its name, PreRoll-Er is far more than a simple pre-roll machine. It’s a complete production ecosystem that combines filling, packaging, and labeling automation.
The system covers:
- The pre-roll filling process (cone or tube filling, twist, weight control).
- Automated packaging machines that prepare tubes or cartons.
- Labelling machines that apply brand and compliance labels.
Every machine in the range is fully customizable, allowing producers to adapt to different cone sizes, grams per pre-roll, and packaging formats.
You can explore the full line on the Master Products PreRoll-Er section.
This modular flexibility helps cannabis brands scale efficiently while maintaining consistent product quality and brand presentation, key to standing out in the competitive pre-roll industry.
Why automation now makes sense: benefits for ROI & competitiveness
Automation is no longer optional, it’s essential. For cannabis producers, the switch from manual to automated pre-roll lines brings measurable advantages:
- Increased output and consistency: Automated systems deliver thousands of pre-rolls per hour with uniform weight and structure.
- Reduced labor costs: Machines drastically cut manual handling and associated labor expenses.
- Fewer errors: Automation minimizes variability and waste.
- Higher ROI: Efficiency translates into lower costs per unit and faster return on investment.
- Custom formats and fast changeovers: Switch between SKUs easily with custom-built configurations.
- Integrated packaging and labeling: A full solution that produces finished, market-ready pre-rolls.
At Master Products, ROI is one of the key selling points for clients who want to scale quickly while controlling cost. Automation provides that balance between volume, precision, and profitability.
How Master Products + PreRoll-Er work together
As the official European partner of PreRoll-Er, Master Products ensures that cannabis producers across the continent can access, install, and maintain these systems with ease.
Working with Master Products means:
- Access to the entire PreRoll-Er range: from rolling to packaging and labeling equipment.
- Local support and training: Master Products helps configure and maintain each system.
- Expertise in European compliance: from labeling standards and GMP (Good Manufacturing Practices) requirements to safety certifications.
- Long-term partnership: continuous technical assistance and upgrades as your production grows.
Market trends fueling the pre-roll boom
Several trends explain why automated pre-roll equipment is one of the hottest investments in the cannabis sector:
- Convenience and premiumisation: Consumers want ready-to-use, reliable products with sophisticated branding.
- Infused pre-rolls: The rise of infused or value-added pre-rolls requires precision machinery to manage stickier materials and consistent weights.
- Brand identity through packaging: Automated packaging and labeling deliver the high-end look customers expect.
- Operational efficiency: Automated lines reduce costs and ensure compliance with strict packaging and traceability regulations.
- Scalability: Producers can expand production volume effortlessly as demand grows.
The takeaway is simple: automation gives brands the competitive edge they need to thrive in an increasingly crowded market.
Implementation considerations & best practices
If you’re planning to implement PreRoll-Er machinery with Master Products, here are best practices for a successful rollout:
- Define your product roadmap: Determine cone size, grams per pre-roll, infused vs non-infused formats, and packaging style.
- Plan the full workflow: From rolling to packaging and labeling, every step should flow seamlessly.
- Train your team: Even automated systems need trained operators for optimal performance.
- Ensure compliance: Labeling accuracy and traceability are crucial in European markets.
- Evaluate ROI carefully: Consider labor reduction, yield improvement, and long-term scalability.
- Plan for growth: Customizable modules allow you to expand as your brand evolves.
We provide full installation, operator training, and after-sales service, ensuring your automation investment delivers maximum value.
A call to action for European brands
If you’re a cannabis producer in Europe looking to scale your pre-roll production, now is the time to move toward full automation.
With PreRoll-Er’s advanced machinery covering pre-roll, packaging, and labeling, and Master Products as your European partner, you gain the reliability, scalability, and support that modern production demands.
Explore the complete PreRoll-Er line on the Master Products website.
Learn more about how automation is shaping the future of cannabis processing at masterproducts.es.
Let’s build the next generation of pre-roll production in Europe together.
